Brand Chronicle
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5000-6000 years ago
The origins of Shanxi silk ……
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202 BC - 220 AD (Han Dynasty)
Silk reeling, dyeing, and refining techniques in Shanxi had reached a considerable level of sophistication.
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581-618 AD (Sui Dynasty)
Shanxi silk, having flourished for a long time, enjoyed the historical reputation of "Songjiang in the south, Lu'an in the north, clothing the world."
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618-907 AD (Tang Dynasty)
With the Silk Road in operation, silk became Shanxi's top export commodity.
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1276-1279 (Late Jin to Early Yuan Period)
Wooden silk reeling and weaving machinery in Shanxi had achieved a significant level of development.
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1368-1644 (Ming Dynasty)
Lu silk reached its peak. The court established a Weaving and Dyeing Bureau in Shanxi, and Lu silk became a royal tribute item.
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1644-1911 (Qing Dynasty)
In Changping and Shangdang, there were approximately 13,000 looms, with thousands of households engaged in weaving. The production of silk reached 3,000 bolts, and Lu silk gained fame worldwide.
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1840 (The Opium War)
The outbreak of the Opium War directly led to the decline of Shanxi's silk industry.
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1937 (The War of Resistance Against Japan)
After the outbreak of the Japanese invasion, the development of Shanxi silk was severely impacted once again. Various silk shops supported the resistance efforts of the "Sacrifice League" by producing large quantities of gauze, bandages, explosive packs, fuses ……
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1949 (The Founding of the People's Republic of China)
Shanxi's silk industry began to recover. The Nanwangzhuang Silk Cooperative was established in Gaoping, allowing the production of Lu silk to continue.
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1958
Gaoping in Shanxi established the Gaoping Silk Weaving and Printing Mill, building upon the original Southeast Shanxi Silk Weaving and Printing Factory. It became a leading silk enterprise in North China and a key enterprise in the national Second Five-Year Plan.
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1978-1989
Shanxi's silk industry achieved significant development. The Gaoping Silk Weaving and Printing Mill was renowned as "A Flower on the Taihang Mountains."
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1989-2008
Gaoping Silk Weaving and Printing Mill seized market opportunities and focused on brand building. It established the Xinlier brand and adopted a full-chain production and management model driven by end products, which integrated weaving, printing, and dyeing. The mill was awarded a nationally recognized famous trademark for silk, becoming a shining pearl on the Taihang Mountains and a standout enterprise in North China.
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2008
The enterprise underwent structural reform, transitioning from a state-owned to a private company.
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2009
The restructuring was successfully completed, leading to the establishment of Shanxi Jilier Weaving Group. The group successively launched brands such as Jilier, Siqing Mayi, and Zhenyi. It also engaged in high-end customization, professional attire, silk bedding, and premium silk gifts, among other businesses ……
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2010年
The Beijing Lu Silk Museum was founded, and the Beijing R&D Center was expanded to provide exclusive customization services for the group's high-end clients. The Gaoping factory site was transformed into the Lu Silk Cultural Park, featuring a Lu Silk History Hall and a product experience center, offering visitors insights into the history and development of Lu silk.
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2012
Lu Silk Group successfully hosted the National Lu Silk Forum, laying a solid academic and social foundation for the modern inheritance and development of Lu silk.
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2014
Lu silk was officially included in the National Intangible Cultural Heritage List, and the group became the sole designated inheritor of Lu silk in Shanxi Province.
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2015
Lu Silk Group collaborated with Beijing Tree Art Museum to co-host the "Silk Road of Lu" Lu Silk Art Exhibition, which garnered significant public attention.
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2016
Lu Silk Group positioned Lu silk as its core product, integrating it into the company's development strategy. The corporate mission was defined as "Inheriting the Legacy of Silk Civilization, Reviving the Glory of Lu Silk."
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2018
The successfully held "Millennia of Silk" Lu Silk Art Exhibition became another key attraction at the Lu Silk Cultural Park, creating a robust platform for cultural exchange and artistic collaboration to connect Lu silk with various sectors of society in the future.
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2019
On February 25, the Ministry of Foreign Affairs promoted Shanxi to the world. The attire of on-site staff and conference accessories were entirely designed using Lu silk, showcasing the charm of Eastern aesthetics globally. The Beijing "Lu Silk Store" was completed, serving as a composite platform for Lu silk's research and development, client reception, and cultural exchange in Beijing. The Lu Silk Cultural Park (formerly Gaoping Silk Weaving and Printing Mill) was listed in the third batch of National Industrial Heritage sites.
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2020
During the pandemic, the Luanfu brand products began transitioning from the original brand, gradually completing the brand iteration. Within 72 hours of the outbreak, the company pivoted to mask production and assisted the local government in manufacturing protective suits. The female workers of Lu Silk were hailed as "Shanxi's Most Beautiful Counter-Epidemic Heroes."On March 1, a campaign was launched to find Shanxi medical brides who aided Hubei, awaiting their safe return with warm "Lu Silk Dowries." On May 20, Lu Silk products were presented as gifts to four Shanxi "angel" brides who supported Hubei: Zhang Xiaohua, Zhang Lili, Du Xin, and Cao Lei.
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2022
The first "Lu Silk Dragon and Phoenix Cultural Festival" successfully opened, becoming another festive occasion for users to experience new Lu Silk products and explore the local culture, art, cuisine, and geographical features of Gaoping.
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2023
Lu Silk Group collaborated with Yanqi Lake Yanbai Villa Boutique Art Hotel, managed by Beijing Enterprises Group, to create "Lu Xuan." This initiative marked the first integration of Lu silk culture into an SLH-level hotel, accompanied by a grand opening ceremony.
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2024
Intangible Cultural Heritage Goes Global, Brand Enters International Market May: Lu silk was presented as a national gift to commemorate the 50th anniversary of diplomatic relations between China and Malaysia, with Lu silk products gifted to Malaysian dignitaries. May: Lu silk participated in the Asian Wedding Fashion Gala, showcasing traditional Chinese wedding quilt culture. June: Lu silk was featured as the cover of Fudan University's admission notification, with the themes "Fudan Blue" and "Lu Silk Cover" trending online. July: A Lu silk woven calligraphy artwork titled "The Long March" was presented as a national intangible cultural heritage gift at the Russian Navy Day celebrations, gifted to the Chinese naval vessel "Jiaozuo." August: The second "Lu Silk Dragon and Phoenix Cultural Festival" launched with the theme "Golden Jade Alliance," showcasing a range of platinum-toned Lu silk wedding quilts and introducing the premium handmade "Huading Dragon and Phoenix" wedding quilt set, valued at millions. August: The Russian National Museum exhibited the Lu silk tapestry "Chairman Mao Goes to Anyuan," earning international acclaim for this intangible cultural heritage art. September: Lu silk wedding certificates were used in a nationwide mass wedding ceremony, promoting the intangible cultural heritage of wedding customs across China. October: During his visit to China, Laurent Fabius (former French Prime Minister) engaged with Lu silk, bringing the heritage craft back to the international stage. October: Lu silk wedding certificates were featured in Fudan University's 120th-anniversary collective wedding, once again highlighting Lu silk. November: Lu silk was showcased at the Le Bal des Débutantes in Paris, demonstrating the beauty of Chinese silk.
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2025
Deepening Brand Culture and Accelerating Internationalization January: CCTV's Spring Festival Gala segment "Celebrating the New Year with Joy" was filmed in Gaoping's Xi Town, featuring celebrities wearing Lu silk scarves. January: The design team of Hermès' Chinese brand "SHANGXIA" visited Lu Silk Park to initiate collaborative projects on intangible cultural heritage. February: Lu Silk reached an in-depth collaboration with Madame Ophelia for the 2025 Paris Debutante Ball, creating exclusive gift sets. June: Lu silk was again chosen as the cover for Fudan University's admission notifications, with custom designs for undergraduate ("Fudan Blue") and postgraduate ("China Red") programs, continuing its popularity in higher education. August: The third "Lu Silk Dragon and Phoenix Cultural Festival" launched with the theme "Family and Nation as One – Flowing Years of Splendor." The event featured the new premium product "Huading Dragon and Phoenix Yisi," shared family culture stories of six prominent families, and explored the significance of "Family and Nation as One" through brick and wood carvings of family motifs.
- History
- -Ancient History
- -Gaoping Dyeing and Weaving Factory
- -Beijing Lu An Fu
- -Helmsman
- -Brand Chronicle
- Philosophy
- -Royal Totem
- -Ancestral Motifs
- -Auspicious Motifs
- Craftsmanship
- -Craftsmanship Features
- -Handmade Skills
- -Artistic Presentation
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